The apparel brand, based in Indianapolis, will operate out of Tracks on Kirkwood Avenue.
Homefield Apparel is set to open a retail store, the first of its kind for the brand, at Tracks on Kirkwood Avenue in Bloomington.
We’re Coming Home.
Our first retail store opens August 19th in Bloomington.https://t.co/MSApX5gwkA pic.twitter.com/IMm92L9TwT
— Homefield (@HomefieldApparl) July 28, 2025
Homefield was co-founded by IU alumnus Connor Hitchcock and his wife Christa. The brand’s originates from the ending of the 2015 Pinstripe Bowl, which saw Indiana kicker Griffin Oakes’ game-tying field goal attempt sail just over the right upright.
You know the story. Ruled a miss. No review.
Hitchcock, then an IU senior studying marketing, put together a quick t-shirt design for Hoosier fans to vent their frustration. The shirt was made available through Hoosier Proud, a previous apparel company founded by the Hitchcocks.
One year later and the kick was still good. We know what we’ll be wearing to watch the Foster Farms Bowl… pic.twitter.com/LN89QGdv5N
— Hoosier Proud (@Hoosier_Proud) December 27, 2016
Now, in 2025, Homefield is one of the most recognized brands in collegiate apparel. You’d be hard pressed to not see any Homefield-designed shirts, hoodies, jackets, hats and other apparel in crowd shots on college football and basketball broadcasts.
Of course, Homefield has a strong lineup of Hoosier gear available to fans. Now, with a retail location set to open next month, it’ll be even more available.