The Pacers‘ G League affiliate will no longer be known as the Indiana Mad Ants. According to a press release from the team, the NBAGL club has been rebranded as the Noblesville Boom.
The new nickname, per today’s announcement, is a tribute to the phrase “Boom, baby!” made famous by former Pacers coach and commentator Bobby “Slick” Leonard, who passed away in 2021.
The G League team was known from 2007-23 as the Fort Wayne Mad Ants. That nickname was a reference to “Mad” Anthony Wayne, the namesake of Fort Wayne, who was a general in the American Revolutionary War and a U.S. congressman.
The club relocated from Fort Wayne to Indianapolis in 2023 and temporarily kept the Mad Ants nickname, but it was determined that a rebrand was necessary as the team makes the move to Noblesville for the 2025/26 season.
The Boom have revealed their new color scheme and logo on their official website, as well as via a promotional YouTube video. A new court design, mascot, and uniforms will be unveiled in the coming months, ahead of the ’25/26 season.
In the past, the make-up of the G League typically changed a little from year to year as teams relocated or the league introduced expansion franchises. That won’t happen as often going forward now that each NBA team has an affiliate of its own – especially since many of those affiliates are conveniently located near their respective NBA homes – but we could still see rebrands like this one happen every now and then.